who are we?
WE'RE A LIFESTYLE
We’re New Yorkers who work hard and play harder.
what do we do?
WE DO LAUNDRY.
Duh!
Your clothes are an extension of your identity.  
They’re an extension of who you are and what we stand for.

  When you put on that jacket, it can make you feel powerful and confident - or that dress, that always makes you feel beautiful.  

Everyday is an experience.  

Everyday you wake up, you put your clothes on,
and you dare to be dirty.
how does it work?
We fulfill the online and offline needs of the modern client.
1
JULIETTE ONLINE
Use our app to request a pickup
We pickup 7 days a week between 7-10PM
We service Financial District to 110th Street
Text us (315)284-5689
Download the App–>
2
JULIETTE OFFLINE
Come visit our shoppe and say hello
Bring your dirties in
Currently open Mon-Sat 8AM-5PM
247 West 87th Street, NY NY
See store info –>
Our story
IT WAS ALL A DREAM

I moved to NYC in 2005 to study philosophy at Fordham. Throughout my college years and 20s, I experienced different NYC neighborhoods.  However one thing always remained the same.  I never had a washer / dryer in my apartment.  It was, and still is considered a NYC luxury.

So off I went trying various cleaners.  No matter which cleaner I went to, I noticed something missing…. An experience.  The whole thing felt so cold and transactional.  It was so different from memories I had of doing laundry with my mom on Sundays.  Sunday nights were my favorite nights because I was tucked into a warm bed of fresh linens after a long bath.

I asked myself, “why is there a disconnect between the fabric that touches your skin everyday and the way that it’s cared for?”

Since 2013, I’ve committed myself and my company to relentlessly pursuing what client’s truly desire - trust, a touch of excitement and the arousal of inner confidence.

– Rechelle Balanzat
Milestones
2013
IT WAS ALL A DREAM

Pen to paper...
Prototypes of the first Juliette app commence

2014
TESTING

Pilot run in 3 buildings in Murray Hill

2015
SCALING OPS

Expand Services from Financial District to 110th Street

Introduce Dry Cleaning

2017
CONCRETE PLANS

First Flagship Store on Upper West Side Opens

2019
NEW HQ

Headquarters opens in Mott Haven, Bronx

IT WAS ALL A DREAM
Pen to paper
Prototypes of the first Juliette app commence
TESTING
Pilot run in 3 buildings in Murray Hill
SCALING OPS
Expand Services from Financial District to 110th Street
Introduce Dry Cleaning
CONCRETE PLANS
First Flagship Store on Upper West Side Opens
NEW HQ
Headquarters opens in Mott Haven, Bronx